SUPPORT  ·  GUIDANCE  ·  REFERRAL  ·  RECOVERY

You manage the gambling.
We manage the support pathway.

HillwayCare is Zimbabwe's specialist responsible-gambling and player-wellbeing infrastructure — a connected pathway from early education through to professional care, built for gambling operators to offer their players without becoming a clinical provider themselves.

HillwayCare mark
Our principle — Identify early. Support appropriately. Refer professionally. Follow through.
Support channels open — WhatsApp, call and SMS staffed daily
THE HILLWAYCARE SUPPORT PATHWAY

One coordinated route, not a list of contacts

People enter at the lowest appropriate level of support and are escalated only when their needs require it — so a first conversation is never a dead end, and a crisis is never missed.

1
Education
2
Identification
3
First-Line Support
4
Coaching
5
Counselling
6
Professional Assessment
7
Referral
8
Recovery Support
9
Follow-Up
THE NEED WE ADDRESS

Gambling is recreational for most. For some, it isn't.

Difficulties can build quietly — HillwayCare gives operators the infrastructure to notice earlier and respond well, rather than leaving players to manage it alone.

A player alone at a table, head in hands
Illustration: winnings lost, a person chained beside a jackpot wheel

By the time distress is visible at the table, it has usually been building for a while — in the account activity, the late-night sessions, the chasing bets. HillwayCare exists for everything between "still in control" and "in crisis": the quiet, earlier window where a conversation actually helps.

That's the gap operators can't close alone, and the one HillwayCare is built to fill.

Loss of control & chasing losses
Borrowing money to gamble
Gambling driven by stress
Repeated unsuccessful attempts to stop
Family or relationship conflict
Anxiety, hopelessness or severe distress
Financial pressure
Interference with work or education
Excessive, escalating spending
THE HILLWAYCARE SUPPORT MODEL

Seven levels, one continuous thread

Each level is delivered by the people qualified to deliver it — nobody at HillwayCare works beyond their competence, and nobody in genuine crisis waits for the "right" department.

01

Education & Information

Delivered by HillwayCare

Responsible-gambling education, gambling literacy, odds & probability, warning-sign awareness, limits and breaks, self-exclusion information.
02

First-Line Support

Trained HillwayCare support professionals

Active listening, emotional support, basic screening, identification of concerns, initial coaching, referral and escalation.
03

Behavioural Coaching

Trained HillwayCare coaches

Identifying triggers, behavioural goal-setting, coping strategies, planning breaks, financial boundaries, follow-up.
04

Counselling

Qualified counsellors

Gambling-related concerns, emotional difficulties, stress, relationship and family concerns, addiction-related concerns.
05

Psychological Support

Qualified psychologists

Professional assessment and intervention, accessed through HillwayCare's referral network when the situation calls for it.
06

Specialist Intervention

Psychiatrists, addiction specialists, rehabilitation services

Access to medical practitioners and specialist mental-health services beyond first-line and coaching support.
07

Crisis & Emergency Escalation

Immediate safety, always first

Suicidal statements, self-harm risk, immediate danger, or severe distress shift priority to immediate safety and appropriate emergency or medical intervention.
RESPONSIBLE GAMBLING SERVICES FOR OPERATORS

An outsourced player-support programme, built to plug in

Operators keep their regulatory and account-management responsibilities. HillwayCare provides the specialist support infrastructure around the person.

A — PLAYER SUPPORT

A human first point of contact

  • Dedicated support line
  • Telephone & digital support
  • Screening and triage
  • Coaching & referral coordination
  • Follow-up
B — RG EDUCATION

Understanding before harm

  • Player education
  • Warning-sign awareness
  • Financial awareness
  • Self-control strategies
  • Self-exclusion education
C — OPERATOR SUPPORT

Your team, properly equipped

  • Staff training & coaching
  • SOPs & escalation procedures
  • Risk-screening procedures
  • QA monitoring & case reviews
  • Management reporting

Safety first. Support second.
Documentation third.

Our crisis principle

Where there is an immediate safety concern — suicidal statements, self-harm risk, extreme distress or danger — HillwayCare personnel connect the individual to appropriate emergency or professional support immediately, and document and follow up afterward, within their training and competence.

Frontline personnel never:

Shame or judge the individual

Argue with the person

Encourage further gambling

Suggest gambling can recover losses

Promise reimbursement

Attempt treatment beyond their competence

GROWTH STRATEGY

Where HillwayCare is going

The initial focus stays tightly defined around responsible gambling — credibility first, breadth after.

Phase 1 — Establish

Responsible Gambling & Player Support

Contact centre, dedicated channels, first-line support, coaching, professional referral network, operator SOPs, training, QA and reporting.

Phase 2 — Expand

Addiction & Wellbeing Support

Broader addiction support, family support, financial wellbeing, mental wellbeing, and an expanded professional referral network.

Phase 3 — Scale

National Wellbeing Platform

Digital support, online counselling coordination, national awareness programmes, employer wellbeing and community partnerships.

FOR INVESTORS & SPONSORS

Industry support infrastructure, not a gambling operator

HillwayCare sits beside the gambling industry, not inside it — a B2B service operators and stakeholders fund so their players never have to pay for first-line support.

Responsible Gambling trust mark
Positioned as the trusted, independent support layer around every operator we work with.
01

A commercially sustainable model

Retainer, shared-industry, per-service, project or hybrid arrangements — flexible commercial models built around what an operator or association actually needs, not a one-size fee.

02

A first mover in an underserved market

Zimbabwe's gambling industry currently has no coordinated player-support infrastructure. HillwayCare is built to be the first credible, professional one — starting narrow, expanding deliberately.

03

A three-phase path to scale

From responsible-gambling support today, to broader addiction and wellbeing services, to a national wellbeing platform — each phase funded by proof from the one before it.

04

Measurable from day one

Built-in QA, case reviews and management reporting mean sponsors see real service-level performance and impact, not just a goodwill line item.

SEND US A MESSAGE

Prefer to write it down first?

Leave your name and number and what's on your mind — a member of the HillwayCare team will follow up. This goes straight to our support team, not a public inbox.

Let's build the support pathway your players don't currently have.

Whether you're an operator exploring an outsourced RG programme, or a professional interested in joining HillwayCare's referral network — start the conversation.

OUR PROMISE

Someone listens. Someone understands the concern. Someone identifies the appropriate next step. Someone connects the person to the right level of support — and, where appropriate, someone follows the pathway through.

HillwayCare Support
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